Check out Ryan Schrodt's weekly webcomic Dear Dinosaur every Thursday at

Thursday, September 19, 2013

DEAR DINOSAUR - "Infomercialization"

It's all about promotion in today's all new Dear Dinosaur webcomic!  Looking to gain viewers, the Shadowy Board of Editorial Figures have commissioned a commercial for the advice column and, not surprisingly, insanity ensues!  Head over to to see the strip and then head back here for the official commentary.  It will be awesome!

This week's strip is in the form of a commercial, which is the next step in the Shadowy Board of Editorial Figures' attempts to "improve" upon the strip.  I modeled this after the class mini-informercials starring the late Billy Mays, who was pretty much the coolest product pitchman ever.  The structure of the strip is pretty self-explanatory, as are some of the gags.  The sneakiest joke is the cost of Dear Dinosaur in the final panel, which mocks the ridiculously high cost of shipping and handling for things you buy on TV.  

This week's strip also features the first new dinosaur species that I've drawn since Clarence the Ankylosaurus in Volume 2.  While I don't have a name for this dinosaur, we do see a Pachycephalosaurus in panel 6.  I don't have a name for this character, but if you can come up with a cool one, let me know.  I have always loved dinosaurs since I was a wee little lad and a few weeks ago I found a set of dinosaur flash cards at Target for $0.50.  Because of this, you'll find some cool new dinosaurs showing up throughout the next few months in the strip.

I drop references to two different TV shows in this strip.  In panel four, Ryan is wearing a tshirt that says "Mystery Shack," which is a reference to the cartoon Gravity Falls.  It's a way-too-funny-to-be-on-Disney-but-is-still-on-Disney-for-some-reason cartoon that you should really check out.  It's my new obsession.  Panel 11 features a guest appearance by someone who looks suspiciously like Badger from Breaking Bad.

This week's soundtrack song is "Odorono," which is my favorite song on The Who's brilliant concept album The Who Sell Out.

Finally, this week’s strip, along with many others is for sale!  If you’d like to buy the original 11 x 17 art, it’s only $10 plus $3 shipping anywhere in the US.  Shoot me an email at if you are interested!

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